PURE FRANCE is the must-attend trade show dedicated to professionals in business tourism and the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry.
A true platform for networking and exchange, it brings together all the resources you need to organize your professional events in Paris, the Paris region, and throughout France.
The B2B meetings give you the opportunity to connect with trusted professionals such as:
destinations (CVBs, Regional Tourism Boards), Tourist Offices,
hotels, hotel chains, luxury hotels, exceptional venues, castles, convention centers, caterers, agencies, and transportation solutions.
Conferences, Workshops, and Networking Lunch
The PURE FRANCE experience goes beyond B2B meetings. The day is also brought to life through a variety of local experiences to enjoy during interactive workshops.
Themes will include the diversity of the MICE offering, cultural experiences, and trending topics in the industry.
These sessions will take place in a dedicated space featuring breakfast, all-day coffee breaks, networking lunches, and various activities.
You can select your preferred conferences during registration or on-site, depending on availability.
More than just a B2B event, PURE France is a unique experience that starts in Paris and continues across various regions of France!
Several fam trips will be offered as part of the show.
In total, 6 programs will take place the day after the event, with a selection of 60 participants who will pack their bags for a memorable adventure!
The fam trips will run from Friday, January 23 to Sunday, January 25, 2026.
